DAUNTLESS CREATIVE

Sally heads the Design practice at Dauntless Creative. She brings extensive expertise in art direction and graphic design developed over years of work in traditional print, digital print and collateral, content strategy and UX design, web design and content development for digital platforms.

Sally has moved with the evolution of design, building vision and skills in tandem with the development of new technologies and practices. She draws on the fundamentals of classic design, expanding the application of the disciplines of art direction and graphic design to the audience experience. She applies her creative vision and skill sets across the full array of visual communication in print, video, physical environments, and digital platforms, including custom website design.

She integrates her design and brand expertise with communications and marketing strategies in the development of visual identity for new companies and brands in transition, Sales and Marketing instruction and tools, strategic planning platforms, and brand, products, and services integration. She creates content and campaigns for social media, traditional and digital collateral, ad campaigns, new product introductions, and PR campaigns and publicity, and live event design and production.

Prior to Dauntless, Sally had the privilege of collaborating with many talented and insightful creatives throughout her career – early on as an art director at Warner+Associates in San Diego, and later in Los Angeles, heading the creative team for design innovators Jerry Rothstein and Rick Memsic of Rothstein & Memsic, specializing in corporate annual reports and collateral. She later teamed with her friend and mentor, Neil Komai of Komai Design, on many lighting industry projects over 20+ years.

Sally was the principal and Creative Director for Pfeiffer Design for 26 years. Her firm specialized in corporate annual reports, product packaging and catalogs, advertising concepts and campaigns, and other print and digital design. Client industries included Architectural Lighting, Consumer Packaged Goods, Education, Employee Benefits, Foods, Healthcare, Home & Outdoor, Manufacturing, Medical Devices, Museums, Political Campaigns, Residential & Commercial Real Estate, Retail, State Parks, and Women’s Organizations.

Sally’s pursuit of branding design founded in strategic thinking led her to join her lifelong friend Bill Callejas at Dauntless Creative in 2013. She became a partner shortly thereafter and oversees design teams from our West Coast office in Altadena, CA. With Dauntless, her category experience has expanded to include Automotive, Energy, Food Service, Jewelry, Learning & Performance Development, Mining, Tourism & Travel, and Wireless.